Leadership isn’t telling people what to do. It is selling them on the possibilities, on what the outcome or reward will do for them personally and professionally, and on their abilities to achieve over any obstacle. It is selling them on the reward and that it will be worth the effort and on your own ability to help them obtain the reward. Selling is so important because followers often do not clearly see the opportunities in front of them.
If you merely tell someone to work toward a goal, you likely will have to push, pull and drag them to the outcome – or they might do exactly what you tell them to do and achieve predictable results. If you sell your followers on what the outcome will do for them, they will come up with creative approaches that will surprise you. They will take you further than anyone thought possible.
From the soon to be published book,
“The Six Things:Leading People to Outstanding Achievement”