About Mac Performance


Mac Performance Improvement is dedicated to performance improvement in the areas of business, leadership, sales and organizational development.

We provide support, consulting and training tailored to the needs of our clients.

As a consultant, Jim McLaughlin has worked with a variety of small and medium sized businesses to enhance performance, improve the quality of work life and impact the bottom line.

For over 13 years, Jim worked with a 600-person national sales team, training and coaching vice presidents, directors, managers and sales professionals to greater levels of performance. He was honored with a President’s Club award for his success in helping sales professionals become top producers and achieve more than they thought possible.

He is the founder of Mac Performance Improvement, LLC, and specializes in performance improvement through training and coaching. He is known as a powerful presenter and is certified by both Integrity Coaching and DiSC Systems. He has a master’s degree in industrial/organizational psychology from the University of Wisconsin and a bachelor’s degree in psychology with an emphasis on industrial/organizational psychology from the University of Northern Iowa.

A sampling of his recommendations:

“A master motivator, Jim was able to quickly assess the obstacles to success for my team members and propose solutions for them. Whether the team member was experienced or brand new, Jim was adept at spotting what was preventing them from achieving sales success, and prescribing activities or strategies to help them break through and achieve more.”

“Jim has the unique ability to bring his experience, education, and people skills together to drive deep within each person to find their true values/beliefs/perceptions in order to help them maximize their strengths and minimize the obstacles they set in front of themselves.”

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